Rail Modeller, Model Rail and Model Railroader are three of the specialist model railroad titles we have in our newsagency. They are what one could call long tail titles. We sell small quantities of these and other model railroad titles yet having the range draws magazine browsers and, overall, browsers buy. The model rail category along with similar categories combines to demonstrate our point of difference and make newsagencies the destination we are.
We focus as much on these model railroad titles as we do our women’s weekly titles. Indeed, we obsess about their display, making sure that all the model railroad titles are in the space allocated and not mixed with radio control model titles or general railway titles. We make sure the titles are displayed full face and even featured on category displays from time to time. Our effort stems from pride in the range we carry.
In a strict cash-flow sense these model railroad titles rarely pay their way. However, once you take into account the overall basket from the visit the benefits of carrying the range is evident.
The model railroad titles are a good reason for newsagents to establish a Magazine Week promotion here – where we promote the depth of our range. We’re the best magazine retailers in the country after all.