Note to magazine publishers – those premium inserts you use to add value too often detract. Take a look at the photo below of how inserts looked on Good Health and Notebook which we received today. Both premium, high quality, titles look damaged because of the promotional insert:
In both cases, the magazines appear to be damaged when it is the insert sticking out from the magazine which is damaged. While we put the damaged product to the back, often more than half total supply is damaged.
If publishers are going to use inserts such as these to promote their titles, they ought to invest in appropriate packaging to ensure the titles arrive in a merchantable form.