According to a report by Phillip Stone, Associated Newspapers, publisher of The Standard in London, has announced the launch of a prepaid card with a loyalty component built in to drive sales of their newspaper. Customers top up online. Sales are tracked and rewards for loyalty added as value to the card.
This is something we have been working on within Tower Systems and would be keen to trial with a publisher – we can even manage top up in, say, one newsagency and, redemption from various other newsagencies.