Mindy McAdams timely and thoughtful blog post, Looking ahead to the ‘iPod moment’ for newspapers and it’s excellent inspiration, a blog post by Charles Arthur ought to be read by Australian newsagents.
The iPod moment, when it arrives, will eliminate the current distribution model. Not this year or next but it will come. This is why newsagents need to be reinventing their businesses today – so we are less reliant on core traffic generates. not just newspapers but also lotteries and magazines. Our suppliers want to cut costs from the supply chain, they must to survive in a rapidly changing world.