The text above is what we created and used as wallpaper for for the display in the photo below in our feature window. We are giving away a Samsung ML-2010 laser printer each week for the next six weeks. Every stationery customer gents a free entry with each purchase. We were given the printers as part of a deal through Edwards Dunlop – the people behind Double A paper.
Jane and Jason at our newsagency conceived and executed the display. It looks much better in person than my photo:
Given the considerable effort we have put into rebuilding our stationery department, this giveaway is timely. The changes are driving good growth and this promotion will help that further. Giveaways in retail in the lead up to Christmas are not that common so it makes sense to us to go against that with this and another giveaway promotion. It seems to us that the Christmas retail season is the right time to reward customers.