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Time and the bonus magazine

time_oct1.JPGTime this week has a style and design magazine stuck on the back. It is frustrating that this is bigger than time – making the resulting double look a bit messy on the shelves. While the editorial and production folks for the Style and design issue probably have the size they want, the main Time product suffers – it’s too big for the usual location in our shelves and looks messy. The other side of this offer is how we display the product. Time is not a big seller for us so we’d just focus on the weekly and not the bonus title. None of these issues are big deals – just things we wish had been thought through.

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