Pen stand helps drive sales

This is the pen unit Ben Kay designed for the new newsXpress corporate store at Watergardens.

The unit is four sided and integrates pens from a range of suppliers – making selection very easy for customers.

We have located the stand near the counter for security reasons and to make it easier to help customers with queries about the right pen for them.

We have focused on pens because they are an important point of difference for newsagencies. Our stationery competitors are Big-W and Safeway a good range of individual pens well demonstrates our product knowledge and point of difference.