Our printer giveaway is going well – two Samsung laser printers have been won and have four to go.
We have moved the display to the top of one of our stationery aisles, wrapping and labeling boxes to represent the printers given away already – to make winning real and achievable.
Having branded free stock like this to support local in-store promotions is important in our newsagency competing with Big-W, Australia Post and other national retailers nearby.
From a sales perspective, stationery is tracking good growth – this is probably more due to our major overhaul of the range around national brands than the printer giveaway itself.