Limelight magazine which came out yesterday is an opportunity for newsagents to shine. While we have put a couple of copies in the usual location, we have put more stock in our high traffic women’s weeklies area. With the Pavarotti cover and the bonus CD of Paravotti and Dame Joan Sutherland it is bound to be of significant impulse interest.
Every Monday, Wednesday and Friday we look for magazines with covers which will attract impulse purchase – it’s a low hanging fruit opportunity.