Women’s Health, the new magazine launched by Pacific Magazines on Monday this week is kicking some huge goals based on sales data I am seeing. Sell through rates of 50% and above for a launch title not even seven days is fantastic by any measure. I have seen plenty of copies sold at the counter, as an impulse purchase – demonstrating the effectiveness of the Pacific marketing and advertising campaigns.
What is also fascinating is the kick Men’s Health is achieving as a result.