Th November issue of Delicious comes with a free book stuck to the cover. So browsers can see this in traditional magazine fixturing, the publisher has inserted a promotional card. the problem is that this card has been mangled en route as this photo shows:
Delicious is a high quality title and the promotional card detracts from that quality – especially given how it came out of the distribution process.
The real answer is that newsagents and other retailers engage in a more up to date way of displaying titles like this. The capital cost of such a move is prohibitive channel wide. I know having just been party to such expense at Watergardens. So, I am not sure what we can do without a huge capital outlay. What I do know is that the current approach is not serving titles like Delicious well which is why they resort to the promotional card.