This drinks fridge is in the middle of a wall of stationery in the newsagency we purchase two weeks ago.
The location, while convenient to the counter, is odd. It blocks a clean view of the stationery offer. It demonstrates the persuasive power of the supplier at the time. Too often in newsagencies I see a drinks fridge or some other item stuck in the middle of another category, impacting the flow of the business and confusing customers.
Some reps are push beasts and their aggressive efforts can lead newsagents away from their core offer.
Our drinks fridge is being removed next week.