At a Hong Kong trade fair yesterday I saw stationery from many China based factories. Some items were familiar to me – they are sold in Australia under a house brand. Given the prices offered, I was left wondering why newsagent house brands can’t be more effective than they are. Surely those newsagents who want a house brand strategy can buy better, sell for less and make more than is achieved today.
Based on the prices of some items I saw in Hong Kong, current pricing for house brand stationery offered to newsagents in Australia could be off by between 25% and 50%.