This photo shows a small part of the range of boxed cards we are selling from our Sophie Randall store.
Settling on the range was a challenge given that traditional card suppliers do not have the broad rang we wanted for year round giving.
Now that we have the range and sales to match, I am confident that at least some of the range would sell in newsagencies if presented appropriately and located between social stationery and greeting cards.
Boxed cards are big in Europe and the US all through the year while in Australia, in most stores, they remain a Christmas focus.