We’re getting push-back from customers over the price for this Movie Musicals partwork series as well as the John Wayne Movies partwork series. It is the first time I can recall customers saying that a partwork series is too expensive. I agree. At $19.95 for a Chitty Chitty Bang Bang when I can buy it elsewhere for half the price, it is expensive.
It seems I am writing a bit about newsagencies being expensive at the moment. We need to hold our suppliers to account on price. With a 25% GP on these partworks, newsagents have no room to move on price. Given my knowledge of the partworks supply chain, I suspect that is the publisher in the UK influencing the retail price.
Ideally, I would like to see the Movie Musicals and similar partworks retail at $9.95. At that price we’re close to being competitive.