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Bra and panties for Ralph

ralph_dec07.JPGOne of the team members at our Frankston store wanted to get they guys looking at our Ralph display so they wen out and bought a bra and panties – they wanted white to match the cover but could not find any that looked right so they went for black. I was surprised when I first saw the display and wondered if it went too far. But when I was told it was created by a woman I figured probably not. I’m glad they are playing outside the square on displays like this – getting customer attention is a challenge.

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