Digital publisher Zinio has announced the launch of magazine content for Apple’s iPod Touch and iPhone units. Zinio will initially offer free digital editions of monthly magazines targeted to the iPhone user. US titles announced include:
American Photo, NME, Black Enterprise, Playboy, Car & Driver, Popular Mechanics, Kiplinger’s, Saveur, Lonely Plant (Espanol), Technology Review, Macworld, Viv, Men’s Health, Woman’s Day, Outside’s Go, And more…
This is a very significant move, especially for the iPhone device. Not so much because magazine content will work but because it further disrupts the supply chain between publisher and consumer – of which newsagents are a vital part in Australia.
Based on previous experience I will receive several emails from newsagents complaining about me talking magazines down. They say I should not comment on innovations such as this from Zinio. It is exactly that head in the sand approach to change which has leaft newsagents behind others on many fronts.
The best way to approach change is to pick up your surfboard and ride the wave at the top.