A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The long Christmas

Newsagents received House & Garden magazine on Monday of this week. We have been told it is to be on sale for two months. Smart newsagents will push hard to sell out in the next two weeks because who would buy a Christmas themed title after Christmas? Such a long on-sale is nuts. What this really does is stop newsagents returning for a credit prior to February which means it could be the end of March before we get our money back. What is this long on-sale period other than a boost to the cashflow of ACP Magazines?

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