A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Cards as impulse

card_unit.JPGWe had this display unit designed for our Sophie business – we’re using this at the store entrance to display boxed cards. We wanted a unit which felt like a hall table – so that as people enter they feel like they are entering a person’s home. We also wanted units which did not act as a visual barrier to the rest of the business. The key goal, however, was a unit which efficiently displayed considerable stock which was accessible. While we are yet to put the hooks on the front, the unit is already working very well in each location. The shelf down below helps with storage too.

After Christmas we will use the units for gifts and social stationery suited to the impulse opportunity.

0 likes
Greeting Cards

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image