I’ve been looking at data from eight newsagencies and each is showing good growth in the Current Affairs and Business magazine category. I put this down to a combination o the election, and strong property interest. The other category which performed well in November is Buying & Selling with double digit growth being achieved in several newsagencies. This is a surprise to me as the category has been tracking down for around two years.
Benchmarking among a group of newsagents around magazine categories is fascinating and leads the newsagents participating to go back to their stores and adjust on what they have seen others achieve.