No wonder newsagents suffer from high blood pressure when Reader’s Digest and magazine distributor NDD combine to dump a title like this on their shelves just before Christmas. First up, this is a book and not a magazine. Unless newsagents are in the book space, it is unlikely they will have the appropriate space for display. At $29.95, the cost to a newsagent for shrinkage would be too high to risk putting the title on the shelves. Further, a four month shelf life is ridiculousl.
Once again, NDD grabs newsagent cash for a title which will be cash-flow negative in all but 1% to 2% of newsagents. This is unconscionable behavior. Newsagents ought to complain to the ACCC as NDD has no data basis on which it can justify sending this title.
Shame on Reader’s Digest. Shame on NDD.