The $22 million Powerball jackpot this Thursday has slowed sales of tickets in the $30 million superdraw scheduled for Saturday December 29. If Powerball jackpots again the impact will be even more significant.
Why does this matter? Well, it alters the traffic patterns in newsagencies. Thursday this week will be up between 10% nd 20% because of the jackpot. Even more so next week if it jackpots again. And all this at Christmas! It pulls focus from the Saturday superdraw and risks making it an average Saturday.
So, what’s the answer? None really. You can’t change the lottery results, as far as I know. So, we embrace every opportunity and cop it if it means superdraw sales are affected. The key this time of the year is to remind people of the opportunities – without being pushy.