In addition to a Hot Ink promotion and the usual Christmas offers, we are participating in a massive Christmas Book Sale and it’s working a treat. You know you have a hot promotion when customers walk in clutching a catalogue with the items they want circled. It’s the same with Hot Ink. It pays to advertise! We distributed 10,000 flyers with the local newspaper.
This book sale, coupled with cards, calendars and diaries is proving better for us than the traditional mix of Christmas products – tinsel and the like – which you see everywhere.