We have three aisle ends at our Frankston newsagency now for magazine displays: one for the ACP magazines’ Connections promotion of the week and the other two for titles we choose. We joined Connections a couple of weeks ago. The aisle ends work well when the publishers provide sufficient and appropriate material of use – as happened for Madison last week.
This display is the first ever done by Simon, manager of our Frankston store.
The challenge is when Connections promotes a low selling title or for which you do not have the stock to justify the real-estate investment.