Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Epson Holiday Pack success

Mark Fletcher
December 29th, 2007 · 1 Comment

epson_pack.JPGThis Epson Holiday Pack has been a good seller over the last month or so. With six inks and 50 sheets of photo paper, it’s hard to go past the $89 price tag. What’s even better is that there is margin in this for us.

Having packaged deals like this one from Epson an the twin packs from HP demonstrates that we’re mainstream when it comes to ink and toner – this builds confidence and drives repeat business.

Often newsagents have thought that discounting is what is necessary to drive growth. The ink and toner strategy shows that range and relevance are key. Sure price plays a role but it is not the main game.

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Category: Stationery

1 response so far ↓

  • 1 BowieXu // Dec 31, 2007 at 7:58 PM

    Dear Mark,
    Hi,I’m glad to know you when wandering in internet.I’m very interested in you and your blog,because I’m a exporter in china,supplying customer with stationery and office appliance.Some of the products you said in your blog is very familiar to me.If it’s not a bother,i would like to get in touch with you,are you have your own business in Australia?Do you wish to find a company in Chinese mainland for your commence service? I’m very interested in establish a business relationship with you.Thank you very much for your reading my comment.Your first attention will be very appreciated. HAPPY NEW YEAR!

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