Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magazine feature: New Year Resolutions

Mark Fletcher
December 31st, 2007 · No Comments

new_year_2008.JPGThe photo shows our latest themed magazine promotion – located right next to our busiest register point.

Our New Year resolutions magazine offer focuses on health on the left and financial success on the right. Several of us participated in selecting the titles to ensure broad appeal from the promotion.

The display was put up Friday and already by late yesterday (Sunday) product had been purchased off the stand.

While we continue to create title based displays in high-traffic parts of the shop and feature top selling titles at the front of the shop, we see this space we have created as ours to play with. The success it generates is considerable. Most important to us is that we represent a range of publishers in our themed displays.

As I say here often, we obsess about magazines. As my post yesterday indicated, our growth in magazines is ahead of the national and state average. When publishers ask why, and they do, we say it’s because we are obsessive. You have to be when facing tough competition.

We have the process of creating these displays down pat – grabbing artwork from online resources (free) printing in-store and setting the display up in less than ten minutes.


Category: magazines

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