Newsagents receive all manner of display units for seasonal promotions as well as one off use to boost a title or some other product. Space limitations mean these units are trashed as soon as their intended use is over.
Sometimes we come across a display unit which is stroing enough to be used over and over. Such is the case with the unit we’re using for Good Health magazine at our Frankston store this week. Besides using this stand three times for the title for which it was supplied – Women’s Health – we have used it to promote five other titles. It’s strong and has a small footprint – enabling it to be placed anywhere without getting in the way.
If we kept it as a Women’s Health stand we’d have it out for a week and then rest it for three weeks – otherwise customers become blind to it. By recovering the stand we keep the unit productive and maintain the original printing to promote Women’s Health when the next issue comes out.