It’s good to see Hallmark embrace Chinese New Year with a full range of cards as well as red packets. This range and the accompanying point of sale material helps participating newsagents have an offer relevant to Chinese New Year. My friends who celebrate Chinese New Year tell me that Hallmark have got the offer right in terms of look and feel of the cards.
These smaller seasons are important for newsagents who want to establish their businesses as the go to places for all seasons and not just the majors.
The Hallmark cards, red packets and lottery offers should work well over the next two weeks in thelead up to Chinese New Year.