Back to school is not big at Forest Hill so we are promoting a range of holiday and back to school related books and activity packs instead. This is working very well for us.
We have the books on the dance floor, you can’t miss them. We’re supporting the offer with an A5 school fever flyer. For years we pushed hard with back to school, both in-store and with an outpost and the investment never worked. Hence our decision to find an alternative sale generator for this season.