Bold back to school

Check out this impressive back to school display being run by Graeme Baker and the team at newsXpress Macarthur.  It’s a big outpost at Macarthur Shopping Centre. 

I like the way the tables are setup – very easy for shopping having everything within arms reach and at a shopper friendly height.

The outpost is the result of countless hours of back room work, analysing previous results, choosing the right products and determining layout.  It is a season which requires good local knowledge because what Graeme sells most of may not be popular elsewhere.

It is good to see such a strong presentation by a newsagent in back to school.  The newsXpress back to school marketing pitch of no stress could equally apply to the parents doing the shopping, the kids preparing for the year and the newsagent making the sale work.