The folks at Notebook have supplied this heart as part of the point of sale for the current issue – it connects with Valentine’s Day. While I like the connect, I’d prefer the publisher and other suppliers to work together for seasons like Valentine’s Day.
By the time we bring in our greeting card, confectionery, gifts and other messages it can get a bit confused.
Getting Notebook on the same page as the card company offer as a minimum would make sense and reduce conflicting seasonal messages. This would make it easier to promote Notebook in the broader Valentine’s display as well as in magazines.