Cleaning up some papers this morning I found magalog, a catalogue I picked up prior to Christmas and kept. It’s from The Health and Beauty Club. The catalogue is in the style of a magazine and that’s what interested me. Home Hardware, years ago, launched dogalog and still run with this today.
I like the magalog because I think people will keep it longer than a usual catalogue and could browse again and again. It’s an interesting approach to marketing and pitches the business in a way which separates them from the pack.