I noticed the Valentine’s themed Lovatts crossword title so decided to place it with one of our Valentine’s displays.  People buy all manner of gifts for Valentine’s Day so why not a crossword title?
I’ll take every opportunity I can to promote several categories of products at once around a them. It makes sense. For Valentine’s Day we can pitch cards, bags, plush, the Lovatts Crossword title, journals, books, albums, photo frames, even pens.