Prince kiss-a-lot is a hit for Valentine’s Day at two of our newsagencies where we have stocked him. So much so that we’ve organised extra stock. Squeeze his foot and he sings My Girl. He sways along to the song too.
We have extended our range of plush following success over Christmas. Beyond Valentine’s Day, we are focusing on other card giving occasions – thank you, get well, new baby etc. We’re finding good quality plush sells well with a card – that’s why we have it located near cards.
I appreciate it’s not new, newsagents stocking plush, it’s our card-giving focus which I think is new. Oh, and that we’re playing at the high end of plush.