The partworks year kicked off yesterday with a couple of launches. The one we are most interested in is BBC Classic Drama as we feel it best connects with our demographic.
To promote Classic Drama we have created a display in the entrance which sees 80% of traffic into and out of our store. It stands alone with good space on either side.
There is no point in promoting this in the usual partworks area – new issue partworks are high impulse purchases, hence the location.
Partworks customers are efficient in newsagencies. A couple of years ago I collated data from more than 100 stores and found partworks customers to be twice as likely to purcahse other items in a newsagency compared to those purchasing a regular magazine. This is a key reason we are happy to heavily promote new partworks.
Some reading this will want to comment about supply issues as causing too much grief for partworks. I agree it is a problem. However, I am confident that more effort is being brought to the table to resolve this than at any time in the past.
I am trying to get Part of the BBC Classic Drama collection. My local newsagent can’t get any more of them. Can I buy Part 2 online?
Appreciate any help.
Marry newsagents can get part 2. Ask again and have them ask their distributor. Mark
Can you pls. tell me what number is on sale.
Ta
Help – I need the CASE for Classic Drama the DVD collection Number 30. Problem with DVD code sent back by Newsagent twice – then told to return just DVD – newsagent kept case and has now LOST it. Have every other part of the set so far – NOT HAPPY to be told that I now can not get the case. Need Network email or phone number for contact.