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A window of love

Simon Frost at our Frankston newsagency executed one of the Valentine’s Day marketing suggestions I posted here last week.  He created a window of love on our front window.  While the photo below looks a bit scrappy, in person it works a treat!

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We have the pens behind the counter.  Customers ask for one, write their message and return the pen.  This is interactive retail and it’s fun.  The buzz at the front of the shop as a result is excellent.

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newsagency marketing

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  1. Dennis

    Good work! (The psychology behind it is smart 🙂

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  2. Dennis

    Mark – can I ‘borrow’ the photo as an example please?

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  3. mark

    No worries Dennis. Thanks.

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  4. Mark

    … very good idea.

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  5. peter

    Thanks for this idea. We tried it and our customers loved it. I like your blog, it has great ideas which we can use.

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