Further to my earlier post today about Good Health magazine, here is evidence of the value of promoting early in the sales cycle.
The new issue of Women’s Health came out yesterday, with posters and other material from the publisher. We created an aisle end display and sales kicked as a result.
I want my business to be known for promoting fresh product. The display for Women’s Health does that. People who see the new issue of a magazine first in my newsagency will be more likely to respect my store as the go to place for magazines.
Publishers need to understand the need for newsagency relevance and support us with in-store marketing material accordingly.