Digital photography is the category we are featuring in our counter display this week. We have changed our approach and gone for six titles with two pockets allocated to each. We felt it looked better than what we have been doing. Actually, we are thin on the ground in range so it made sense.
We are really getting into the groove of these displays, thinking a week or two ahead of the category we will push. Others in the business are chiming in with their ideas.
The better the planning the faster we can create a new display an that’s what we are after: small investment and high reward.
Every display we have done this year has been worthwhile in terms of sales. It’s almost like there is no such thing as a dud category if you display it right and have magazine titles which support each other.
What I like most about the display is that we are showing off our depth of range beyond the popular titles. This is our point of difference.