I helped a customer find Women’s Day this morning. She could not see it. The photo below shows how the masthead for New Idea this week pops.
While people more skilled than me will have other analysis at their fingertips, given that most newsagents have fixturing like mine, I suspect ease of finding the title is part of it – especially for older customers.
Both Womans Day and Womans Weekly seem to have a masterhear colour issue here.
While it may look great in production, publishers need to take into account the environment in which the product will be sold. The same goes for situations where a magazine include a freebie. This isn’t only for the benefit of the retailers, but for the benefit of the product as well.