Australia is no the only place reporting circulation falls for some high profile magazines. The lads mags category in the UK has experiences a fall according to Sky News. Zoo and competitor Nuts both reported falls in circulation, 12.5% and 8.4% respectively.
The falls in the UK and Australia present an opportunity for newsagents to reassert ourselves as the magazine specialists to publishers and consumers. That’s what I’d like to see happen. Our specialisation in magazines is a tremendous asset if the publishers choose to engage.
By engage, I mean support with newsagent exclusive offers, more appropriate material for in-store promotion, external promotion of the channel to boost consumer awareness and, reward for year on year growth. Treat us like entrepreneurs and I am sure that the results will make it worthwhile.