Playboy has announced a fall in earnings and forecast a 30% fall in ad revenue from the magazine. The Playboy consumer has easier and lower cost access to the articles and photos from a vast range of websites online.
Early indications from the latest Tower Systems newsagent benchmark project shows sales of adult magazines to have fallen by, on average, 12% in the eight months to January 31, 2008 in newsagencies compared to the eight months to Jan 31, 2007. No wonder ad revenue forecasts are gloomy.