Any newsagent near a Priceline store ought to check out their Easter card range. Their new card supplier relationship has brought consistency to their greeting card offer. While the cards are cheap, they are packaged in such a way as to make them appeal to someone walking by.
A newsagent I was talking with a couple of days ago said he would respond with a spinner of $2.00 cards at the front of his shop. I don’t think this is the right approach. I have a Priceline opposite one of my newsagencies and I’ll leave them to play in the cheap card space. I’d rather focus on the more serious card shopper who knows quality when they see it and who wants a decent range from which to choose – the Priceline offer is very limited.