In Frankston we have a strong plush offer capping the card aisle with our Easter card offer. Sprinkled in with the plush is an easter themed children’s book distributed by Gotch yesterday. The photo below shows this display.
Behind where the photo was taken is a bold Easter egg display. So, for us, Easter is cards, eggs, plush and books. I like the fact that we are able to work across a variety of categories.