We continue to play with the blending of gifts, social stationery and stationery at our Watergardens concept store. The ‘playing’ is part of our contstant movement streategy – we’ve leaned this from gifts that every day or two products need to move to present a fresh view. The resulting sales tell us the labour investment is worth it.
The table in the foreground has been built especially for the job of displaying gists and social stationery well.
People who visit newsXpress Watergardens say it’s not a newsagency. I agree with that. others say it is. I agree with that. We see it as what some newsagencies in the future may be like. Browsers stay longer and provide a bigger average spend. Magazines and newspapers are important but it’s other categories which drive overall margin.
I’m thinking of adding gifts to our Newsagency but don’t know where to start. Do you have a supplier or do you buy direct from a shop/wharehouse? Any info would be greatly appreciated. Your display looks fab!
Marissa,
The best place to start is by spending a couple of days at one of the Gift Fairs. This allows you to see the broad range of gifts available. Some newsagents specialise while others go for general range.
You should also leaf through the pages Greetings and Gifts magazine.
Key to gifts is how you display the product. Traditional newsagency fixturing does not work.
Mark