Newsagents wanting to drive magazine sales ought to try this idea. We have been using it for a few months now and it works every time.
We have allocated space at the counter, between our two busiest serving stations, to promote magazines being sold a free gift we consider worthy of premium space promotion.
The space we are using works. It’s great to watch customers at the counter with their purchases – many notice the display, some pick up the magazine and enough of those purchase to make the space valuable and part of our regular activity for magazines.
Last week we sold out of Home Beautiful in days. Yesterday we setup the InStyle display in the photo. Prior to that we sold five times our usual allocation of Good Taste.
We change the display every Monday and only promote titles with a free gift people can easily see and are likely to know the value of and / or want. This is not a place for the magazines which come with a free gift every month, there’s nothing special in that. No, the real value of this specific issue has to be obvious.
It’s a simple display and takes a few minutes to setup. Nothing fancy here. It helps to have posters and cover run-ons to build into the display. While the display is not the prettiest, it works and that’s what matters.
It seems we’re in the middle of free gift season at the moment – there are some excellent gifts on offer and some excellent titles from which to choose.