We’re promoting quilters magazines in the display next to our counter this week.
Even though most of the titles are in sealed bags, they still sell here. On Thursday a customer buying something else noticed a new title which had just come in. I didn’t know you carried this. Not only did we win the sale we won a new putaway customer.
The photo on the left does not do the display justice – especially the small poster we created.
Our decision to promote the diversity of our range here each week is Long Tail strategy at work. It would be too easy and somewhat senseless to promote only top selling titles here.