A couple of days after our Ink promotion ended our book sale started. Like the ink promotion, the book sale was promoted through flyers delivered to homes around our shopping centre – for all three of our newsagencies. Daily revenue from the book sale is between $400.00 and $750.00. This is a huge success. We are also tracking growth i other product categories – from the new traffic pulled as a result of the sale and the good vibe in-store as a result of the deals on the book tables.
On the ink promotion – it’s been over two weeks now and the drop off is sales is barely measurable.
You have just convinced me to go ahead with my flyers to promote my B2B service. I have been told in a business forum to try them , and that they can be a very effective way to increase sale and customer base. Will let you know how i get on after i have started it. Thx
Regards Bernard