Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Tag team marketing

Mark Fletcher
March 30th, 2008 · 1 Comment

A couple of days after our Ink promotion ended our book sale started. Like the ink promotion, the book sale was promoted through flyers delivered to homes around our shopping centre – for all three of our newsagencies. Daily revenue from the book sale is between $400.00 and $750.00. This is a huge success. We are also tracking growth i other product categories – from the new traffic pulled as a result of the sale and the good vibe in-store as a result of the deals on the book tables.

On the ink promotion – it’s been over two weeks now and the drop off is sales is barely measurable.


Category: Book retailing · retail

1 response so far ↓

  • 1 Discount Till Rolls // Mar 30, 2008 at 12:31 PM

    You have just convinced me to go ahead with my flyers to promote my B2B service. I have been told in a business forum to try them , and that they can be a very effective way to increase sale and customer base. Will let you know how i get on after i have started it. Thx

    Regards Bernard


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