We’re using our new feature space at the counter to promote Burke’s Backyard magazine. The free seed offer this month is compelling and, we feel, is ideal for an impulse purchase at the counter.
While the publisher would probably prefer a power end display, I know that this smaller display at the counter will result in more sales in our newsagency.
We also have Burke’s Backyard displayed in the gardening section to make sure we take care of our regulars.
This close to the counter display permits a pitch in the right circumstances.