Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Promoting Burke’s Backyard magazine

Mark Fletcher
March 31st, 2008 · No Comments

burkes_mar31.JPGWe’re using our new feature space at the counter to promote Burke’s Backyard magazine. The free seed offer this month is compelling and, we feel, is ideal for an impulse purchase at the counter.

While the publisher would probably prefer a power end display, I know that this smaller display at the counter will result in more sales in our newsagency.

We also have Burke’s Backyard displayed in the gardening section to make sure we take care of our regulars.

This close to the counter display permits a pitch in the right circumstances.


Category: magazines

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