Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Leveraging magazine sales decay

Mark Fletcher
April 1st, 2008 · No Comments

fhn_aww.JPGUnlike weekly magazines, monthlies each have different sales decay curves. Knowing the decay for a monthly is important because it lets us know when we have the best low-hanging fruit opportunity. With Australian Women’s Weekly in one of our stores it’s the first week. If we promote hard in this time we can more easily boost sales than if we promote later in the four week on sale period. The challenge is promotional material – ACP tends to supply promotional material in week two or three.

Last week, with one posted available, we created minimalist display with the product the hero. It’s worked. Sales are stronger than our average decay curve for the last six issues.

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Category: magazines · retail

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