The $20 million OzLotto jackpot this Tuesday is pulling focus from the $19 million Tattslotto Saturday coming up superdraw. It’s hard to upsell customers to a superdraw with an average first division payout of $1 million or less compared to the jackpot with an average first division payout ten times that. Oz is harder to win and fewer share in then first devision. Lottery customers know this and shop accordingly. I’d love Tattersalls and their national lottery partners to undertake in-store research as background to developing an alternative to the Saturday superdraw approach – we need something which works for the whole lottery category.
Doesn’t it get confusing for customers as to which lottery is running at which point, with all the different companies?
Here in NZ we have a single national Lotto network (obviously a smaller country, but still) which has the scratch tickets, twice daily Keno draws and a Wednesday night lottery (Big Wednesday – which involves a base prize of $2M + 2 flash cars and then over the next 6 weeks increases its non cash prizes each week, adding boats, holiday homes, apartments, platinum credit cards) and then the Saturday draw with a Lotto (usually $1 M prize) + Powerball (anywhere from $3M up) and Strike (first 4 numbers in right order (from $100,000).
I’m sure that people get their heads around the Australian system eventually, but it just seems complicated to me.